Implementing Ad Extensions for Real Estate Investors AdWords Campaigns Most real estate PPC managers know that ad extensions allow additional information to show on Google AdWords as well as Bing Ads. But very few of them actually use ad extensions to their maximum ability. Ad extensions can be a very powerful tool for your real estate[…]
The Benefits of Google AdWords for Real Estate Investors With a magnitude of online advertising options such as “free” SEO, Facebook, Twitter, LinkedIn and on and on, why does gaining traffic through Google AdWords warrant a position in your real estate marketing plan? The benefits of Google AdWords for a real estate investing advertiser[…]
Stra Obviously having a successful PPC ROI is one the most important factors in your real estate investor PPC campaign. To identify your ROI, you need to measure conversions, which are typically sign ups for leads. Tracking can determine the profitability of a keyword or ad text, and track conversion rates and cost per conversion. Below[…]
If you’re not familiar with dynamic keyword insertion or DKI, it is a feature of Google AdWords as well as Bing’s PPC program. It is used to automatically insert a keyword into the headline or copy of the ad. It especially comes in handy if you have thousands of ads to take care of. It’s[…]
Real Estate Investor PPC options are a perfect way to reach all-out exposure and higher traffic volumes. Many SEO professionals recommend implementing a PPC search engine campaign to deliver traffic to your real estate investor website while SEO is still growing and taking effect on your regular organic results. To kick it off PPC for[…]
Frequent PPC Campaign Mistakes and How to Solve Them This post will tackle some common PPC campaign mistakes. Some of which are more significant than others but all will have an impact on the most important issue…your BUDGET. It’s wise to combat these PPC campaign mistakes before you get too deep into your account. Use[…]
Create Real Estate Investor Landing Pages that Convert Why should Real Estate Investor test their landing page? To create landing pages that convert! There are two components to gain motivated sellers for your real estate investor business. First, is to drive more traffic to your website. Second, is to persuade that traffic to convert into leads.[…]
PPC Advertising Cost How much does advertising with pay-per-click cost? A simple answer would be, as much or as little as you would like. But, it’s just not that simple. Pay-per-click advertising can be one of the most valuable pieces of your internet marketing strategy. But…if you’re not alert, it could also be one of[…]
Use Local PPC Ads to Dominate Your Local Market Getting your website to rank high with organic search engine results (SEO) likely the most important internet marketing strategies. But, ranking high with SEO can be challenging. That’s where search engine advertising using local PPC comes into play. PPC (Pay-per-click) ads are among the fasts ways to[…]
Should You Bid on Brand Keywords. Yes or No? One question I get asked as a PPC account manager is if it is common to bid on brand keywords. Some clients believe in it and swear it is worthless. Whereas there are many clients that understand the value and the reasons behind the bidding. I[…]