Founder & PPC Strategist
Meet the Founder
My goal is simple: put your business in front of more motivated sellers and turn ad spend into real deals.
Hi, I’m Brendan.
Founder of SoarSEM | Real Estate Investor PPC Specialist
I help real estate investors and home buyers generate consistent, high-quality motivated seller leads through Google Ads and Meta Ads.
With over 10 years of paid media experience and millions of dollars in ad spend managed, I’ve built and scaled campaigns across the U.S. and Canada for wholesalers, flippers, buy-and-hold investors, and land buyers.
I know this business because I live it. I focus on what works—data-driven strategy, tight targeting, and constant optimization—so you get the best return on every dollar invested.
Data-Driven
Decisions backed by data, not guesswork.
Seller-Focused
We attract people ready to sell, not dreamers.
ROI Obsessed
Every campaign is built to generate profit.
Investor First
I only win when you close more deals.
Google Premier Partner
Trusted by Google for performance & expertise.
Google Ads Certified
Verified expertise in Google Ads search & display.
Experience
10+ Years of Experience
Over a decade managing PPC for real estate investors.
Managed
Millions in Ad Spend
Across hundreds of successful real estate campaigns.
Helped
200+ Investors Helped
From new investors to 7-figure+ businesses.
SoarSEM is a PPC management company specializing in Google Ads for real estate investors who want to generate motivated seller leads.
Since 2015, I’ve focused on managing and optimizing Google Ads campaigns in the real estate investing space. Over that time, I’ve worked with hundreds of accounts and managed millions of dollars in advertising spend.
That experience has shaped a straightforward approach to PPC:
The goal isn’t more clicks. It’s creating a more efficient path from search to seller lead to real business opportunity.
Real estate investor PPC is a specialized form of lead generation. The keywords are competitive. Search intent can change dramatically from one query to another. Lead quality matters just as much as lead quantity. And a campaign that looks successful inside Google Ads may tell a very different story when you look at which leads actually become opportunities and deals.
That’s why SoarSEM focuses specifically on the details that matter to real estate investors: seller intent, search terms, wasted spend, landing pages, conversion tracking, lead quality, and continuous campaign optimization.
Learn more about Google Ads for real estate investors
How SoarSEM Got Here
My experience with real estate investor PPC goes back to 2015.
Since then, I’ve had the opportunity to work alongside Carrot and spend years immersed in an industry where Google Ads can play an important role in connecting investors with homeowners actively looking for a solution.
That exposure matters.
Marketing to motivated property sellers is different from running PPC for a typical local business or ecommerce company.
You’re not simply trying to generate website traffic.
A homeowner may be dealing with an inherited property, an unwanted rental, a vacant house, a property that needs repairs, a difficult timeline, or another situation that makes a traditional sale less appealing.
The search itself can reveal a great deal about what that homeowner wants.
Understanding that intent—and building campaigns around it—has become a central part of how I approach PPC.
Over the years, the Google Ads platform has changed significantly. Match behavior has evolved. Automation has expanded. Bidding strategies have become more sophisticated. Tracking has changed. Advertisers have access to more machine learning and automation than ever before.
But one principle has remained consistent:
You need to understand what you’re paying for and whether it is producing value for the business.
That principle is at the heart of SoarSEM.
Real Estate PPC Experience You Can Measure
Experience matters more when it can be demonstrated.
SoarSEM’s work in real estate investor PPC includes:
- Google Ads campaign management dating back to 2015;
- millions of dollars in Google Ads budgets managed;
- hundreds of advertising accounts;
- extensive experience with motivated seller campaigns;
- search-term and negative-keyword analysis;
- call and conversion tracking;
- landing-page and conversion-rate optimization recommendations;
- ongoing campaign testing and optimization.
But account counts and ad spend are not the end goal.
They represent something more useful: exposure to a large amount of real-world PPC data.
Managing campaigns across markets provides opportunities to see which search terms generate irrelevant traffic, where budget can leak, how seller intent differs between searches, how landing pages affect lead generation, and why apparently strong advertising metrics do not always translate into strong business results.
That’s the experience I bring to SoarSEM clients.
What Makes SoarSEM Different?
There are plenty of agencies that can build a Google Ads campaign.
SoarSEM is focused specifically on applying PPC to the needs of real estate investors.
That specialization affects how I think about campaigns from the beginning.
We Look Beyond Clicks
Clicks matter because they cost money, but they aren’t the end product.
Neither are impressions or click-through rates.
Even a conversion is only one stage in the process.
For a real estate investor, the larger funnel looks more like:
Search → Click → Seller Lead → Qualified Opportunity → Contract → Closed Deal
The closer campaign analysis gets to actual business outcomes, the more useful the data becomes.
A campaign generating inexpensive leads can still perform poorly if those leads rarely fit your acquisition criteria.
Likewise, a keyword with a higher cost per lead may be worth keeping if it consistently generates better seller opportunities.
That is why SoarSEM looks at efficiency in context rather than chasing one metric in isolation.
We Pay Attention to What People Actually Search
One of the easiest ways to waste money in Google Ads is to focus on keywords without paying enough attention to the actual search terms generating clicks.
The distinction matters.
Keywords tell Google what you want to target.
Search terms show what people actually searched.
SoarSEM has analyzed this problem using real campaign data. In one published analysis, I reviewed 66,641 search terms from a real estate investor Google Ads campaign. Of those, 5,687 had been excluded and represented $17,896.55 in spend. Broad-match exclusions accounted for $12,005.52 of that excluded-term spend.
The point isn’t that broad match is inherently bad.
It’s that campaign management requires knowing where the budget is actually going.
You can review the methodology and findings in the SoarSEM analysis of broad-match keywords and wasted PPC spend.
We Treat Tracking as Part of PPC
A campaign is difficult to improve when you can’t reliably determine where leads originate.
That’s why conversion tracking isn’t an afterthought.
Calls, forms, landing-page activity, and other meaningful actions need to be measured accurately enough to support optimization decisions.
Where possible, the analysis should go further.
Which campaigns produce leads?
Which keywords produce qualified leads?
Which sources produce opportunities?
Which opportunities turn into deals?
Those questions help connect Google Ads data with what is actually happening inside the business.
We Don’t “Set It and Forget It”
Markets change.
Competitors change.
Search behavior changes.
Google changes.
Campaigns need ongoing attention.
SoarSEM’s PPC management includes monitoring performance, reviewing search terms and keywords, evaluating conversion data, testing advertising, analyzing budget allocation, and identifying opportunities to improve efficiency.
The goal isn’t constant change for the sake of activity.
It’s making informed adjustments when the data supports them.
You can see the complete process on the SoarSEM real estate PPC service plan.
Who Does SoarSEM Work With?
SoarSEM is built around the needs of real estate investors using Google Ads to reach property owners.
That includes businesses focused on:
Wholesaling. PPC can help wholesalers reach homeowners actively searching for alternatives to a traditional property sale. Our wholesaling PPC guide explains how search intent, cost per lead, lead quality, and cost per deal fit together.
House flipping. Investors looking for acquisition opportunities can use paid search to reach property owners before those properties necessarily enter the traditional market.
Rental property acquisition. Investors building rental portfolios may use motivated seller campaigns as another source of potential acquisitions.
The common thread is seller intent.
SoarSEM is not built around generating generic real estate traffic. The focus is using paid search to connect investors with homeowners whose searches indicate they may be interested in selling.
Our Approach to Real Estate Investor PPC
Every market and account is different, so campaign decisions should be based on the actual business, competitive environment, and available data.
But the overall process follows a consistent philosophy.
Start with intent.
Understand what the investor is trying to acquire and what potential sellers are searching for.
Build for relevance.
Keywords, search terms, advertisements, geography, and landing pages should work together instead of operating as isolated pieces.
Track meaningful actions.
Calls and forms need to be measured so campaign decisions aren’t based solely on traffic metrics.
Watch for wasted spend.
Search-term analysis and negative-keyword management help identify traffic that doesn’t align with the campaign’s objectives.
Optimize from data.
Testing should have a reason. Changes should be evaluated against meaningful performance data rather than assumptions.
Look beyond the lead when possible.
Lead volume is useful. Lead quality is better. Understanding which advertising ultimately contributes to real acquisition opportunities is better still.
For a deeper look at the campaign-management process, see our PPC optimization checklist.
What We Believe
Transparency Matters
You should understand what is happening with your advertising budget.
PPC management shouldn’t depend on making Google Ads feel mysterious or unnecessarily complicated.
My job is to manage the complexity while making the important information understandable.
Data Should Inform Decisions, Not Replace Judgment
Google Ads provides an enormous amount of data.
More data does not automatically create better decisions.
Automation and machine learning can be useful tools, but campaign strategy still requires context: understanding the investor’s business, the seller’s intent, the market, and the quality of the opportunities being generated.
Lead Quality Matters
Generating more conversions isn’t enough if those conversions do not help the business.
SoarSEM’s goal is not to manufacture impressive-looking dashboard metrics. It’s to continually improve the relationship between advertising spend and useful seller opportunities.
No Responsible PPC Manager Can Guarantee Results
Google Ads operates in a live auction. Competition, demand, CPCs, search volume, seller behavior, website performance, acquisitions processes, and market conditions can all affect results.
For that reason, I don’t believe in guaranteeing a particular number of leads or deals.
I believe in disciplined management, accurate measurement, transparent communication, and making informed decisions from the data available.
Sharing What We Learn
SoarSEM doesn’t keep every PPC lesson behind a sales call.
I publish detailed resources about the issues real estate investors encounter when advertising on Google.
That includes practical guidance on Google Ads for real estate investors, first-party analysis of search-term waste, and resources covering motivated seller intent, ad creation, Quality Score, campaign optimization, and wholesaling PPC.
Publishing this work serves two purposes.
First, it helps investors make better advertising decisions—even if they never become SoarSEM clients.
Second, it gives prospective clients a way to evaluate how I think about PPC before trusting me with their advertising budget.
I think that is how expertise should work.
Don’t just say you know PPC. Show your work.
Is SoarSEM the Right PPC Partner for You?
SoarSEM may be a good fit if you’re a real estate investor who wants Google Ads managed by someone who understands motivated seller PPC and is willing to dig into the details.
It’s especially relevant if:
- you’re already running PPC but aren’t confident your budget is being used efficiently;
- you’re generating leads but need better visibility into lead quality;
- you’re entering Google Ads and want campaigns built around real estate investor search intent;
- you want active campaign management rather than a set-it-and-forget-it service;
- you value transparency and want to understand what’s happening with your advertising.
SoarSEM may not be the right fit if you’re looking for guaranteed leads, guaranteed deals, or a promise that PPC will work regardless of your market, budget, website, or acquisitions process.
Paid search is a powerful acquisition channel, but it is still one part of a larger business system.
My role is to make the advertising side of that system as measurable, efficient, and strategically sound as possible.
Let’s Talk About Your Google Ads
If you’re a real estate investor considering Google Ads—or already spending money on PPC and wondering whether the account could perform better—I’d be happy to learn more about your business and what you’re trying to accomplish.
We’ll start with the fundamentals: your market, acquisition strategy, current advertising, goals, and the economics that determine what a lead or deal is actually worth to you.
From there, we can determine whether SoarSEM is the right fit.
See what’s included in PPC management or review SoarSEM PPC management pricing.
