Pay-per-click (PPC) advertising and organic traffic from search engine optimization (SEO) are two of the most common ways real estate investors generate leads online. But which one converts better? The answer isn’t always straightforward. PPC leads often convert at a… Read More »Why PPC Motivated Seller Leads Can Convert Better Than Organic Leads (But Not Always!)
When running a Google Ads campaign for a real estate investing business targeting motivated sellers, every dollar counts. Efficiency is crucial—wasted ad spend on irrelevant search terms can quickly drain your budget and reduce profitability. One of the biggest culprits… Read More »How Broad Match Keywords Wasted $12K in a Real Estate Investor Google Ads Campaign—And How to Stop It
When running Google Ads campaigns to generate motivated seller leads, real estate investors must understand a crucial metric that determines their ad performance and cost: Google Ads Quality Score. This score directly impacts how often your ads appear, where they… Read More »Google Ads Quality Score for Real Estate Investors: Why It Matters for Motivated Seller Leads
In real estate investing, one of the best ways to find profitable deals is by targeting motivated house sellers. But what are motivated house sellers, and why should investors focus on them? Motivated sellers are property owners who are eager… Read More »What Are Motivated House Sellers? A Guide for Real Estate Investors
When it comes to Google Ads for real estate investors, many focus on optimizing their landing pages to increase conversions. While this is essential, the real challenge is getting motivated sellers to click on your ad in the first place.… Read More »The 2025 Guide to Creating High Converting Ads for Motivated Seller Leads