When the cost of Google Ads keeps climbing but the number of motivated seller leads doesn’t, it’s natural to start looking for ways to lower your cost per lead. The first instinct is usually to focus on cost per click.… Read More »9 Ways to Lower Real Estate Investor PPC Cost per Lead
Google Ads can put your real estate investment business in front of homeowners at the exact moment they’re searching for a way to sell. It can also burn through a budget surprisingly fast when the campaign isn’t set up or… Read More »10 Costly Google Ads Mistakes Real Estate Investors Make—and How to Avoid Them
If you’re using Google Ads to generate motivated seller leads, choosing the right keywords is only half the job. You also need to tell Google which searches you don’t want to pay for. That’s where negative keywords come in. Negative… Read More »25 Negative Keywords Real Estate Investors Should Use to Avoid Wasted Ad Spend
If you run Google Ads for a real estate investing business, you already know how quickly a campaign can burn through money. In a competitive market, a few clicks can cost more than $100. Generate five or ten of the… Read More »Google Ads Broad Match for Real Estate Investors: What $85K+ in Ad Spend Taught Us
