Pay-Per-Click Checklist

PPC Service

SoaringSEM Pay-Per-Click Advertising Checklist


Weekly Tasks


    Search Ad Campaign Performance Review

    Display Network Review*

    Change Bids – Review Historical Information

    Check Budgets

    Pause Underperforming Keywords


Bi Weekly Tasks


    Add Any Necessary Negative Keywords

    Review Search Terms Report

    Keyword Expansion

    Ad Copy Review and Change for A/B Testing

    Impression Share Report


Monthly Tasks


    Check Campaign Settings

    Landing Page Review

    Monthly Keyword Comparison


Bi-Monthly Tasks


    Review Geotargeting

    Adjust Day Parting if Applicable

    Historical Performance Review

Leave a Reply

Your email address will not be published. Required fields are marked *