Pay-Per-Click Checklist

PPC Service

SoaringSEM Pay-Per-Click Advertising Checklist

 

Weekly Tasks

 

    Search Ad Campaign Performance Review

    Display Network Review*

    Change Bids – Review Historical Information

    Check Budgets

    Pause Underperforming Keywords

 

Bi Weekly Tasks

 

    Add Any Necessary Negative Keywords

    Review Search Terms Report

    Keyword Expansion

    Ad Copy Review and Change for A/B Testing

    Impression Share Report

 

Monthly Tasks

 

    Check Campaign Settings

    Landing Page Review

    Monthly Keyword Comparison

 

Bi-Monthly Tasks

 

    Review Geotargeting

    Adjust Day Parting if Applicable

    Historical Performance Review

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