SoaringSEM Pay-Per-Click Advertising Checklist
Weekly Tasks
Search Ad Campaign Performance Review
Display Network Review*
Change Bids – Review Historical Information
Check Budgets
Pause Underperforming Keywords
Bi Weekly Tasks
Add Any Necessary Negative Keywords
Review Search Terms Report
Keyword Expansion
Ad Copy Review and Change for A/B Testing
Impression Share Report
Monthly Tasks
Check Campaign Settings
Landing Page Review
Monthly Keyword Comparison
Bi-Monthly Tasks
Review Geotargeting
Adjust Day Parting if Applicable
Historical Performance Review