Real Estate Lead Generation Through Pay-per-Click
Real estate lead generation competition is fierce.
The challenge is, how do you simultaneously increase real estate lead generation volume while improving the quality of leads? How do you account for the fact that your ideal customers are changing their behavior in an influx market?
We drive client growth while leveraging their Real Estate PPC campaigns.
We focus on the individual business, not just bulk clicks:
- Increasing revenue and reducing costs by tackling search and display marketing campaigns. We can make decisions about keywords and placements that drive leads into high-revenue sales.
- We improve lead quality by excluding keywords and placements that attract poorly targeted traffic. If click traffic doesn’t convert to leads, it’s not traffic you want.
- Writing ad copy that is both targeted and compelling can prevent clicks from the wrong searcher.
- Retargeting strategies that attract visitors most likely to turn into a qualified lead at some point, while focusing less on visitors that won’t.
- Developing the right advertising mix through search and display that make sense for your business needs.
There are some things you can expect any PPC Management team to carry out, and there are other things that only an industry doer can pull off. Here are just a few of the things that make SoaringSEM unique in the lead generation area:
- Real Estate Marketing Knowledge
- Conversion Tracking
- Call Tracking
- Dynamic Ads
- Defensive Bidding Strategies
- URL Tagging
- Search Retargeting
- Location Targeting
- Direct Response
- Keyword Mapping
- Device Specific Bidding
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