Our Approach to Real Estate PPC Search Advertising
At SoaringSEM, we specialize in helping real estate investors capture motivated house sellers using expertly crafted and data-driven PPC search campaigns. Our mission is simple: maximize your profitability while efficiently managing your advertising budget. Here’s how we deliver results:
What Makes Us Different?
We treat every client as a partner, not just an account. We take the time to understand your goals, challenges, and market landscape to create tailored strategies designed to deliver maximum value and measurable outcomes.
Key Components of Our Strategy
1. Effective Keyword Management
- Data-Driven Selection: We identify the keywords that consistently attract motivated sellers—such as “sell my house fast,” “we buy houses cash,” and “avoid foreclosure.”
- Negative Keywords: We eliminate terms that waste budget, like “real estate agents” or “house for rent,” ensuring every click counts.
- Regular Audits: Ongoing keyword reviews help maintain campaign health and ROI.
🔑 Pro Tip: Research shows that 20% of searches on Google each day are new. Staying agile and testing fresh keyword variations ensures long-term success.
2. Advanced Targeting Precision
- Location Targeting: We prioritize local markets where you’re most likely to secure deals, optimizing bids at the city, ZIP code, or neighborhood level.
- Dayparting: Ads are served at times when motivated sellers are most likely searching—early mornings and evenings often perform well.
- Search Intent Focus: Targeting seller-specific search terms helps filter out casual browsers.
🔍 Example: A campaign targeting “sell my house fast in [City Name]” during weekday evenings yielded a 35% higher conversion rate compared to daytime searches.
3. Personalized, Client-Centered Service
We align strategies with your business goals, tracking success based on real-world metrics like lead quality, appointment scheduling, and closed deals—not just clicks.
💡 Insight: Custom reporting dashboards provide transparency into key performance metrics like cost per lead (CPL) and conversion rates, so you know exactly what you’re paying for.
4. Optimized Campaign and Account Structure
- Simplified Yet Scalable Structures: Granular ad groups organized by keyword themes help maintain relevance and Quality Scores.
- Single Keyword Ad Groups (SKAGs): While evolving toward broader responsive ad groups, SKAG principles ensure highly targeted messaging for top-performing terms.
5. Strategic Account Expansion
As your campaign gains traction, we expand intelligently into complementary keyword markets and test additional formats like Performance Max campaigns for holistic growth.
6. Maximizing Profitability with Automation
- Smart Bidding Strategies: We use Maximize Conversions and Target CPA bidding models tailored to your CPL goals.
- Rule-Based Automation: Alerts flag performance changes so adjustments are made in real time.
- Ad Extensions: Leveraging site links, callouts, and form extensions boosts CTR and engagement rates.
Proven Techniques for Superior Campaign Performance
- Conversion & Call Tracking: We track every lead, call, and form submission to measure success.
- Dynamic Search Ads: Capture untapped search demand by dynamically matching your ads to relevant searches.
- Defensive Bidding: Shield your campaign from competitors bidding on your brand.
- Advanced URL Tagging: Gain detailed tracking insights to refine campaigns.
- Search Retargeting: Re-engage prospects who’ve interacted but not yet converted.
- Direct Response Copy: Create ads with compelling calls to action like “Get a Cash Offer Today.”
- Keyword Mapping: Precise targeting ensures ads match the searcher’s intent.
- Device-Specific Bidding: Tailor bids to devices where conversions are most likely to happen.
Why Choose SoaringSEM?
Our expertise, dedication, and results-driven approach make us the perfect partner for real estate investors looking to scale their operations and secure more motivated sellers.
Partner with us to unlock the full potential of Google Ads and achieve sustainable business growth. Your success is our top priority.
Let Us Help Your Search Campaigns Ascend