Real Estate Investor PPC options are a perfect way to reach all-out exposure and higher traffic volumes. Many SEO professionals recommend implementing a PPC search engine campaign to deliver traffic to your real estate investor website while SEO is still growing and taking effect on your regular organic results.
To kick it off PPC for real estate investors can:
- Offer quick leads.
- Results that are easy to measure and track.
- Works well with other marketing channels such as direct mail and Facebook advertising.
- Provides a wealth of useful data. Investors can even use search terms to write blog posts.
PPC, namely AdWords, can have a major positive impact on your real estate investment business and for some, branding. If you aren’t doing any PPC advertising, you’re more than likely losing out on valuable traffic, lost deals, and therefore revenue.
Need to make the case to use PPC for real estate investing? Here are nine powerful benefits of using PPC to find motivated seller leads.
9 Real Estate Investor PPC Advantages You Can Profit From Now
- Enables real estate investors to be found by searchers even if their website is not yet ranking organically via SEO.
- PPC ads give real estate investors a more measurable return-on-investment via conversion tracking.
One of the major benefits of PPC, especially AdWords, it is very easy to measure and track your results. It’s as easy as using the AdWords dashboard.
The AdWords dashboard will provide real estate investors with high-level performance details. Details that can help you make better business decisions.
KPI stats are always available and show how campaigns are performing, kind of traffic you’re getting and the results they driving.
When you send your PPC traffic to dedicated landing pages and track it all. From click to conversion (lead) using the AdWords reporting system. You can clearly see what they searched for and what you had to spent to obtain a motivated seller lead. Not many other forms of advertising provide this type of data.
- Enables real estate investors to target the geographical markets of their choice.
PPC allows you the option to target areas within a radius or as narrow as a zip code. You can also create city-specific campaign to have highly-targeted, area-specific campaigns.
- Pay-per-click allows investors to obtain new traffic immediately.
There’s no waiting. Once your account is enabled, you can pick up a lead within seconds. But… You must have a solid campaign structure in place to be successful.
- Enables more precise visitor pathways to be plotted.
For example, you can create lead form pages with specific messaging. Or, city-specific pages to drive target markets to.
- Enables small investors to compete on an equal playing field with larger national companies.
Sometimes with SEO, newer or small companies can’t overtake more powerful companies in the search engine rankings. PPC offers the opportunity to be shown at the top of the search page.
- PPC for real estate investors allows for the opportunity to grab leads instantly and instant feedback on how successful a campaign is.
- Enables campaigns to be turned on and off to meet specific needs, market trends or events.
- Enables real estate investors to have their page URL displayed at the top of the search engine results pages without battling the complex SEO algorithms.
PPC allows you to have ultimate control over your accounts. You get pick keywords, ad copy, placements, and how much you spend. You can target as wide or as narrow as possible.
When you start seeing results, you can scale by adding more keywords or simply by adding more budget to the account.
Need to take a vacation? You can simply pause the account until you get back.
To a certain point, you can control where and when your ads are going to show. What the #1 ad position? You must be willing to pay for that spot. Both monetarily and by having a high relevancy (Quality) score.
You have the benefit to make quick edits and optimize your real estate ads. Other mediums take days, weeks or months to make these types of changes.
All of this sounds good right! Of course, but you still must have patience with PPC.
As a real estate investor, if you choose to create and manage your own PPC campaign, be sure to keep a close eye on your account. PPC real estate investor advertising has its advantages, but you can’t afford to use the set-it and forget-it philosophy. You’ll only create a disorganized campaign which will eventually lead to high costs and lower targeted leads.
The PPC Management team at SoaringSEM would be glad to manage your campaign, so you can focus your Real Estate Investor efforts in buying and selling properties. Check out our PPC service packages.