pay per click preparation

How to Prepare a PPC Campaign to Increase the Odds of Success

To be successful using Google Adwords advertising requires careful keyword selection and advanced campaign planning.  Designing appropriate landing pages is also an essential.     Pay Per Click Campaign Preparation Framework It is extremely important that you prepare your self before launching your AdWords campaign.Taking advance steps will make sure you have a better chance of[…]

How to Set Up Call Tracking for AdWords | Track Call Conversions

People are using search engines more than ever to find local Real Estate Investors. It’s estimated that Google receives 3.5 billion searches per day. Investors use call tracking to figure out which AdWords ads are generating phone calls. Without tracking, Real Estate Investors will have no idea if their money is being well spent. Call[…]

Real Estate Investor Facebook Tips

7 Tips for Real Estate Investors on Facebook

Most real estate investor have recognized that they’ve need to use social media to compete in today’s market, but the majority of investors are still novices when it comes to search engine marketing and Facebook particular. Sure, you know you’ve got to have a Facebook page for your real estate investing business but beyond that[…]

Scaling for PPC Performance, Profit and Growth

How to Scale PPC Budgets by Performance for Profit and Growth Pay-per-Click Performance For example, a real estate investors AdWords campaign that scales by performance can work within advertising goals.  Goals such as: Generating leads for their real estate investing business. Driving sign-ups for a monthly blog or newsletter. Campaigns that scale with performance usually[…]

5 Similarities Between Baseball and Pay Per Click Advertising

5 Commonalities Between Baseball and PPC Advertising One of the main reasons I was intrigued when I started studying and working with pay-per-click advertising was the similarity to my favorite game of baseball.  There are so many moving parts of both.  Variables galore…weather, market size, market prices, day or night, economy, structure and the list goes on[…]

Ad Extensions Setup and Utilization for Real Estate Investors

Implementing Ad Extensions for Real Estate Investors AdWords Campaigns Most real estate PPC managers know that ad extensions allow additional information to show on Google AdWords as well as Bing Ads.  But very few of them actually use ad extensions to their maximum ability. Ad extensions can be a very powerful tool for your real estate[…]