5 Similarities Between Baseball and Pay Per Click Advertising

5 Similarities Between Baseball and Pay Per Click Advertising

5 Commonalities Between Baseball and PPC Advertising One of the main reasons I was intrigued when I started studying and working with pay-per-click advertising was the similarity to my favorite game of baseball.  There are so many moving parts of both.  Variables galore…weather, market size, market prices, day or night, economy, structure and the list goes on[…]

Ad Extensions Setup and Utilization for Real Estate Investors

Ad Extensions Setup and Utilization for Real Estate Investors

Implementing Ad Extensions for Real Estate Investors AdWords Campaigns Most real estate PPC managers know that ad extensions allow additional information to show on Google AdWords as well as Bing Ads.  But very few of them actually use ad extensions to their maximum ability. Ad extensions can be a very powerful tool for your real estate[…]

Benefits of Google AdWords for Real Estate Investor Advertising

Benefits of Google AdWords for Real Estate Investor Advertising

  The Benefits of Google AdWords for Real Estate Investors With a magnitude of online advertising options such as “free” SEO, Facebook, Twitter, LinkedIn and on and on, why does gaining traffic through Google AdWords warrant a position in your real estate marketing plan? The benefits of Google AdWords for a real estate investing advertiser[…]

PPC ROI Calculations for Real Estate Investors

PPC ROI Calculations for Real Estate Investors

Stra Obviously having a successful PPC ROI is one the most important factors in your real estate investor PPC campaign.  To identify your ROI, you need to measure conversions, which are typically sign ups for leads. Tracking can determine the profitability of a keyword or ad text, and track conversion rates and cost per conversion.  Below[…]